From the day the TV was born, consumers’ pursuit of the quality experience has never stopped. Now, although TV manufacturers have different views on display technology OLEDs and quantum dots, they have reached agreement on the resolution upgrade. The technology trend of 8K is generally optimistic.
The most influential consumer electronics show in the world is not the US CES and the German IFA, while the domestic is AWE. At 2018 IFA, 2019 CES and the just-concluded AWE, 8K TV shines, which is the biggest attraction of the TV industry. Mainstream TV manufacturers (Samsung, LGE, TCL, SONY, Sharp, Changhong, Hisense, Konka, Skyworth, etc.) They have brought their 8K TVs to the stage.
However, there are still many difficulties in the popularization of 8K TV: the panel yield is low, less than 60%, the supply is limited; the content is insufficient, the current camera does not support 8K format; 8K video storage space is huge, the transmission speed is facing the test; Large size and high price are not conducive to popularization. For example, Samsung's latest Q900 QLED 65\75\82\98 inch 8K TV is priced at 35999\54999\69999\999999 yuan, respectively, and the average price of 4K LCD TVs in China in 2018 is 6377\14781\ 29440\97313 yuan, the spread is quite obvious, and usually the price ratio of new technology TV products should be within 2 times to be accepted by the public, and within 1.5 times, there may be explosive penetration.
Why is the 8K TV popular?
The 8K TV industry is not perfect, facing the extreme lack of 8K content, why is 8K TV so popular?
First, 8K can partially alleviate overcapacity in the panel. In 2018 and 2019, a number of panel high-generation lines have been mass-produced. The oversupply of large-size panel market has become inevitable. The panel factory faces the problem of over-production capacity. It hopes to consume capacity by accelerating the penetration of high-end products. The 8K resolution picture is extremely clear, the medium and small size TV can not show its effect at all, 8K is the completely large size route, and the released 8K TV has a minimum size of 60 inches. At present, Samsung, AUO, Innolux and Sharp have achieved mass production of 8K panels. BOE and Huaxing Optoelectronics 8K panels are expected to be mass-produced in the second quarter of 2019. The 8K panel sizes in mass production and planning are covered. Nearly 10 sizes from 60 to 98 inches.
Second, the whole machine manufacturer hopes to increase profit by 8K. The profit rate of TV manufacturers is at a very low level in all aspects of the TV industry chain. In particular, China's TV manufacturers are facing huge profit pressures, and price wars are frequently staged. The whole machine manufacturers hope to increase profit margins through 8K and other high-end products. The company is in a benign development, and you can get an idea of the price of Samsung and Sharp's 8K TV.
Third, 8K resolution is easier to make people feel. Large-size, ultra-high-definition is the development of the TV industry. Unlike HDR and other technologies, the increase in resolution will make consumers more aware of the clear picture and do not need to have rich experience.
Industry is working together to open up the 8K industry chain
The industry is actively opening up the 8K industry chain and promoting the commercialization of 8K products.
More panel plants are mass-produced at 8K, which is increasing yield and expanding production capacity. In 2018, SDC, AUO, INX and Sharp have mass production grade 8K panels available. In 2019, Huaxing Optoelectronics, BOE, and LGD will also mass produce 8K LCD panels, of which LGD will also mass produce a variety of OLED TV panels, enriching 8K TV types.
Japanese manufacturers are at the forefront of 8K camera development and application. At CES in 2019, Sharp exhibited the 8K camera 8C-B60A and showed the civilian-grade 8K device M43 portable handheld camera. SONY also exhibited its own 8K camera. Panasonic and Hitachi are developing 8K cameras, along with 8K cameras. R & D and large-scale production, 8G content will also be more abundant. In the current situation of insufficient 8K sources, most of the whole machine manufacturers use the AI algorithm to enhance the TV signal, so that the output signal of the 2K or 4K signal is close to the display effect of 8K.
5G transmission speed is up to 10Gbps, a hundred times faster than 4G network speed. The 5G network also features ultra-low latency, which makes 8K video transmission easier. On December 1, 2018, Korean telecom suppliers have officially launched 5G services in some regions, and China is expected to achieve commercial use in 2019. The popularity of 5G networks will drive the expansion of 8K images.
With the development of 8K technology, related technologies will gradually mature. The upgrade of the interface technology directly reduces the number of connecting lines. The 8K TVs exhibited on AWE this year are all connected by one wire. And as the panel yield continues to increase, the cost will eventually decline, and the price of the whole machine will also have room to fall, becoming more close to the people.
The overall national policy is “4K first, and 8K”. On the policy front, it also ushered in good news. Recently, the Ministry of Industry and Information Technology, the State Administration of Radio and Television, and the Central Radio and Television General Station jointly issued the "Ultra HD Video Industry Development Action Plan (2019-2022)", which will clearly follow "4K". First, take into account the overall technical route of 8K", vigorously promote the development of ultra-high-definition video industry and related fields, and propose that by 2022, 8K front-end core equipment will form industrialization capability, and the proportion of 8K TV terminal sales in the country will exceed the total sales of TVs. 5%.
Large-scale sports events at home and abroad will promote 8K live broadcast and industrialization. Japan's NHK TV has officially broadcast 8K content through satellite on December 1, 2018. The 2020 Tokyo Olympics also uses 8K live broadcast, while China's CCTV will test 8K in 2021, and Beijing 2022 Winter Olympics will also use 8K live broadcast. With the promotion of sports events and the continuous advancement of the entire industry, the 8K TV era will also accelerate.
We should also note that although there are many brands of 8K TVs, they are already in mass production and sales. Currently, only Samsung and Sharp 8K TVs are on sale, and other manufacturers are supported by sports events and policies. It has also accelerated the pace of commercialization. In 2019, LG, SONY and TCL are expected to be launched.
AVC Revo expects that global shipments of 8K TV panels will reach 300,000 in 2019, and global TV shipments are expected to reach 280,000.
Send your message to us:
Post time: Mar-27-2019