MediaTek's next force point: 8K and AI enter the TV is unstoppable
Although the trend of home is constantly innovating, it is believed that 90% of homes will use the TV as a standard in the living room. When the user purchases a TV set, the picture quality is one of the important factors to consider, which can be verified from the shipment of 4K TV. According to Trends's WitsView report, global TV shipments reached 219 million units in 2018, and 4K products accounted for 45.5% of the total. It is expected to account for 53.5% in 2019.
"Since the first laboratory TV set was born 80 years ago, the reason why TV has long dominated the family life is because of the constant transfer of technology according to user needs, from analog TV to digital TV, Internet TV, and Now AI TV.” Zhang Yutai, deputy general manager of MediaTek and general manager of the smart home business group, said in an interview with non-network reporters that “MediaTek is using a new artificial intelligence technology to create a new paradigm shift of TV, including theater-style Impression effects, convenient human-computer interaction, and the core products that drive smart homes."
Set up a smart home business group, ushering in a new turning point
Referring to MediaTek, I believe that most users first think of it as a mobile phone solution provider. Indeed, in the glorious decade of China's smart phone market, MediaTek has contributed an important contribution. Its turnkey mobile phone solution has made countless “small cottages” in Shenzhen, and has also made China's mobile phone market contend. However, MediaTek is also a diversified company. In addition to the wireless product business group and the smart device business group, MediaTek established the smart home business group in January 2019 after acquiring Morningstar Semiconductor. Its main products involve TV chips, display chips and timing control. Device.
Of course, MediaTek is not just starting out in the smart home field, but has been deeply involved for 15 years. In the past five years, MediaTek's TV chips have shipped 2 billion units, ranking first in the world, accounting for more than half of the market. The establishment of the smart home business group not only shows that the smart home market has great potential, but also signals the strategic transformation of the enterprise. IDC predicts that by 2020, global artificial intelligence systems will generate more than $47 billion in revenue for home appliance companies, and by 2022, shipments in the smart home market will exceed 300 million units. Not only MediaTek, but in January of this year, Xiaomi’s Lei Jun also said that he would invest 10 billion to lay out the AIOT and use it as the starting point for the next five years. MediaTek focused on the smart home market and saw the development trend of the market and also played its own advantages.
Megatrend: 8K, AI is about to enter the TV
People have been pursuing a better life, which has led to the development of TVs to smarter and higher definition. Zhang Yutai, deputy general manager of MediaTek and general manager of the smart home business group, said, “Our three visions for smart TV are to achieve 8K paintings. Quality, chip process technology innovation and advanced image quality processing technology; artificial intelligence is an important part of TV development, in the future will form a complete AI software development platform, rich AI ecological chain, powerful AI hardware accelerator; at the same time ensure security, protection User privacy."
MediaTek has launched two series of TV chips, among which S series positioning is the top flagship product, giving interaction to the client, with powerful computing power and uncompromising audio and video experience; F series positioning is a full range of intelligent products, is The highly integrated family of single-chip, resident products also enjoy artificial intelligence and voice assistant functions.
In terms of image quality enhancement, MediaTek and Morningstar's existing technologies integrate the Group's image enhancement technology MiraVision, the cross-terminal artificial intelligence platform NeuroPilot and the artificial intelligence processor APU and other industry-recognized technologies to integrate cutting-edge AI technology into consumers. Provide a quality and complete visual experience that is different from the past. Take MiraVision-Pro as an example, it has intelligent image adjustment function, which can adjust color saturation, brightness, resolution and frame rate, effectively improve overall visual quality, and artificial intelligence technology can also bring more humanized interaction to users. . STC Ultra High Speed Cable Supports up to 8K at 120Hz display with HDR, HDR10,
Smart TV is expected to become the center of smart home?
The question of who is the center of smart home has always been a hot issue in the industry. Some people think it is a smart speaker. Some people think it is a light bulb. Some people think it is a router. MediaTek thinks it might be a TV. why? Zhang Yutai’s explanation is, “Considering various usage scenarios, the TV is very special. In the future, not only the living room has a TV, but also the kitchen and bedroom will be equipped with TV. In addition, the future smart TVs have voice control functions, in addition to watching TV. Outside the program, it can also be the entrance of human-computer interaction. Of course, smart home is still evolving. TV will be the core terminal, perhaps not the only one, but it is definitely the core."
At the press conference, the author experienced an AI-enabled smart TV using MediaTek's solution. As can be seen from the above figure, the smart TV can identify the faces, green spaces, blue sky and buildings in the picture through the AI algorithm. It can be seen from the numbers in the pictures that the recognition rate is very high, and the pictures can be processed and improved after the recognition is completed. Picture quality, enhance color contrast, and make the picture clearer. According to the on-site engineer, with the advancement of technology, every frame of video in the future is expected to receive such processing, so that the user's viewing experience is better.
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Post time: Mar-22-2019